The startup Loogares needed to engage an specific audience that advertisers would be interested in. The target audience was women and men between 25 and 40 years old, interested cultural events and exclusive places in Santiago.
For this purpose I developed Collage SCL, a side-blog focused in reaching that audience. by generating content and image that would be interesting for this target audience. The design of the website had to be simple and was built on a free WordPress theme for easy posting of content.
Mockup proposal of Collage SCL’s homepage in desktop and mobile.
I leaded its development, defining the target audience, building a content management scheme, an editorial calendar as well as forming a team composed by two journalists and one social media expert.
One of the innovations in content we did was interviewing popular emerging artists, musicians, journalists, writers, among others in order to find out which places they liked visiting the most in Santiago.
Collage SCL brand identity. Vibrant colours and handscripted logo were developed to portray a dynamic look.
This project lasted nearly one year, it could as well generate interest among advertisers for a short time, however it did not reach our expected outcomes in spite of the good readership it presented.